Did you know that once you turn 30, there is a gradual decline in muscle mass and strength? In fact, there is an increased tendency to lose around 3-8% of the muscle mass per decade after the age of 301. Maintaining muscle health is crucial as it is responsible for all your bodily functions. It is important to look after and care for your muscles through proper nutrition and physical activity.
Do not worry though. You can combat the decline in muscle health by adopting healthy lifestyle choices like regular physical activity and balanced nutrition that have an optimal mix of high-quality proteins2. And while we try our best to include diverse protein sources in our diet, our daily diet may still be falling short of the recommended intake of Protein3.
Did you know for every 1 kg of body weight, you need 1 g protein daily*? The average Indian diet may be insufficient in providing the high-quality protein needed. Horlicks Protein Plus is a scientifically designed formulation that helps in providing ~30% of your daily protein need^.
Here are some key benefits of Horlicks Protein Plus that make it a healthy choice:
The Triple Blend Advantage:
Horlicks Protein Plus packs in the benefits of whey,soy and casein proteins in one nourishing drink. It is a rich source of good quality protein that supports the growth of muscle mass.
These proteins deliver nine essential amino acids that cannot be produced by our body and need to be taken through diet. These amino acids are necessary for building and maintaining muscle mass.
The individual benefits of three proteins in one healthy drink makes Horlicks Protein Plus a perfect choice for continued muscle growth and maintenance. Whey is a fast release protein; soy has an intermediate release and casein is a slow-release protein. Incorporating a protein shake made using Horlicks Protein Plus in your breakfast is a great way to supplement your daily protein intake.
Protein Quantity And Quality
PDCAAS (Protein Digestibility-Corrected Amino Acid Score) is a method of measuring the quality of protein that has also been adopted by WHO. The PDCAAS score for all the three proteins (Whey, Soy and Casein,) in Horlicks Protein Plus is 1, the highest score possible on this scale. This makes it a highly recommended protein of high quality. Along with containing 34% protein, Horlicks Protein Plus is also rich in 13 micronutrients including 12 vitamins and 1 mineral.
Horlicks Protein Plus is a versatile health food drink which is low in fat. Apart from milk, it can be added to dessert recipes like protein bars to increase their nutritional value and enhance their taste. Available in two delicious flavor choices – chocolate and vanilla makes for a super smooth and super yummy protein shake.
*With 200ml of cow/buffalo milk. Horlicks Protein Plus is a nourishing beverage to be consumed as a part of a daily diet. Blend of 3 High Quality Proteins (Whey, Soy, Casein).